Apple Music is the new sponsor of the Super Bowl halftime show
Apple Music Lands a Five-Year Deal for the Super Bowl Halftime Show beginning with Super Bowl LVII in Arizona in February - Patently Apple
ESPN and NBC are not afraid of Apple streaming live sports
Sources: DirecTV's Red Zone Channel Could Be Cancelled
Google's eyes NFL Sunday Ticket bid - report
Paying Roughly $2 Billion a Year for NFL Sunday Ticket - WSJ
The Most Valuable Teams In The NFL
secures $2 billion annual deal for NFL Sunday Ticket
NFL and Google agree to '$2billlion' multi-year deal for Sunday Ticket package