's NFL streaming is an ad-data play
Comcast's Peacock Added About Four Million Subscribers in First Quarter - WSJ
For Frustrated Fans, Streaming Makes Watching Sports a Sport Unto Itself - WSJ
Apple to Sponsor the Super Bowl Halftime Show - The New York Times
Streaming vs. Cable: How to Save Money Watching Live TV - WSJ
As College Football Games Vanish, So Do Their Millions - WSJ
NFL to Coldplay: Pay to Play the Super Bowl - WSJ
NFL, Verizon Set Massive $2 Billion Five-Year Streaming Deal
ESPN Explores Sports-Betting Deal Worth at Least $3 Billion - WSJ
scores NFL streaming deal for reported $50M, outbidding Twitter and other tech giants – GeekWire
The Super Bowl's Most Reliable Stock Market Indicator? The Ads - WSJ
The Super Bowl Is Still TV's Ballgame, With Streaming Far Behind - WSJ