Live Sports Not as Important as Personalized Content to Young Fans –
Inside Amex's NBA 2K23 Activation to Drive Gen Z Engagement
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Sports has a Gen Z problem. The pandemic may accelerate it. - The Washington Post
We are wrong about millennial sports fans
Like it or not, Gen Z's decisions are already changing the sports landscape
NFL to NBA: Are Enhanced Sports Livestreams Game-Changers for Gen Z?
Like it or not, Gen Z's decisions are already changing the sports landscape