's NFL Stream Wins Ad Dollars As Buyers Cut Linear TV Budgets.
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Declining Linear TV User Base, Burgeoning New Streaming Options
National TV Ad Spending Slips 1% In Q2 08/10/2022
Gen Z is less interested in sports than older adults: Analyst
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies - Digiday
Advertisers' linear TV ad dollars don't carry as much clout
TUBI RELEASES NEW FINDINGS ON STREAMING TV TRENDS IN ITS ANNUAL REPORT, THE STREAM 2023: ACTIONABLE AUDIENCE INSIGHTS FOR BRANDS - TubiTV Corporate
Sports is saving linear TV
Broadcast-to-web attribution adds new currency to local TV advertising - TV News Check
Linear TV ad spend USA 2026
31% of U.S. linear TV ad revenues depend on live sports
Advertisers aren't moving to streaming TV quickly
U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone 08/17/2023
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